1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and analysing how our website is used.
2. How We Use Cookies
Lively Raft uses cookies for various purposes to enhance your experience on our website lively-raft.com. We use both first-party cookies (set by our website) and third-party cookies (set by other services we use).
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the proper functioning of our website. They cannot be disabled and include:
- cookieConsent: Remembers your cookie preferences
- sessionID: Maintains your session while browsing
- securityToken: Protects against cross-site request forgery
Legal basis: Legitimate interest (essential website functionality)
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information:
- Google Analytics: Tracks website usage, page views, and user journeys
- _ga, _ga_*, _gid: Google Analytics identifiers
- heatmapData: Records user interactions for website optimisation
Legal basis: Your consent
Data retention: 26 months
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation:
- userPreferences: Remembers your website preferences
- languageSelection: Stores your language choice
- contactFormData: Temporarily stores form data to prevent loss
Legal basis: Your consent
Data retention: 12 months
3.4 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and track marketing campaign effectiveness:
- Facebook Pixel: Tracks conversions and enables retargeting
- Google Ads: Measures ad performance and enables remarketing
- LinkedIn Insight: Tracks professional audience engagement
Legal basis: Your consent
Data retention: 13 months
4. Third-Party Cookies
We work with trusted third-party services that may set their own cookies:
4.1 Google Services
- Google Analytics: Website performance analysis
- Google Ads: Advertising and remarketing
- Google Maps: Location services and property mapping
4.2 Social Media Platforms
- Facebook: Social sharing and advertising
- LinkedIn: Professional networking and B2B advertising
- Twitter: Social media integration
4.3 Other Services
- Mailchimp: Email marketing and newsletter management
- Calendly: Appointment scheduling integration
- Trustpilot: Customer review platform
5. Your Cookie Choices
You have full control over your cookie preferences. You can:
5.1 Cookie Consent Banner
When you first visit our website, you can choose to:
- Accept All: Allow all types of cookies
- Necessary Only: Accept only essential cookies
- Customise: Select specific cookie categories
5.2 Change Your Preferences
You can change your cookie preferences at any time by:
5.3 Browser Settings
You can also control cookies through your browser settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and stored data
6. Impact of Disabling Cookies
Disabling certain cookies may affect your experience:
6.1 Necessary Cookies
Cannot be disabled. Website will not function properly without them.
6.2 Performance Cookies
Website will still function, but we cannot:
- Analyse website performance
- Identify and fix technical issues
- Understand user behaviour patterns
6.3 Functional Cookies
You may experience:
- Loss of personalised settings
- Need to re-enter preferences repeatedly
- Reduced website functionality
6.4 Marketing Cookies
You will still see advertisements, but they will be:
- Less relevant to your interests
- Not based on your browsing behaviour
- Potentially repetitive
7. Cookie Retention Periods
Different cookies have different lifespans:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain for a specified period or until manually deleted
- Analytics cookies: Typically retained for 26 months
- Marketing cookies: Usually retained for 13 months
8. Data Security
We implement appropriate security measures to protect cookie data:
- Secure transmission protocols (HTTPS)
- Regular security audits and updates
- Access controls and authentication
- Data encryption where applicable
9. Children's Privacy
Our website is not intended for children under 16. We do not knowingly collect data from children through cookies. If you believe a child has provided information through our cookies, please contact us immediately.
10. International Data Transfers
Some of our third-party cookie providers may transfer data outside the UK. We ensure appropriate safeguards are in place, including:
- Adequacy decisions by the UK government
- Standard contractual clauses
- Certification schemes
- Binding corporate rules
11. Your Rights
Under UK data protection law, you have rights regarding cookie data:
- Right to be informed: This policy provides transparent information
- Right of access: Request details about cookies and data processing
- Right to rectification: Correct inaccurate data
- Right to erasure: Request deletion of cookie data
- Right to restrict processing: Limit how we use cookie data
- Right to data portability: Receive your data in a portable format
- Right to object: Object to certain types of processing
12. Updates to This Policy
We may update this Cookie Policy periodically to reflect:
- Changes in our cookie usage
- New legal requirements
- Updates to third-party services
- Improvements to our website
We will notify you of significant changes through our website or email.
13. Contact Information
For questions about this Cookie Policy or to exercise your rights:
Lively Raft
42 George Street
Edinburgh EH2 3QN
Scotland, United Kingdom
Email: [email protected]
Phone: +44 131 557 4829
Data Protection Officer: [email protected]
14. Complaints
If you have concerns about our cookie practices, you can:
- Contact us directly using the information above
- File a complaint with the Information Commissioner's Office (ICO)
- Visit: ico.org.uk
- Call: 0303 123 1113
This Cookie Policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003.