1. Introduction
Lively Raft ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lively-raft.com and use our smart home technology services.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us, including:
- Name and contact information (email address, phone number, postal address)
- Account credentials for our services
- Payment and billing information
- Communication preferences
- Property information for smart home installations
2.2 Smart Home Device Data
When you use our smart home technology services, we may collect:
- Device usage patterns and preferences
- Energy consumption data
- Environmental sensor data (temperature, humidity, light levels)
- Security system logs and alerts
- Voice commands and interactions (when using voice-enabled devices)
2.3 Website Usage Information
We automatically collect certain information about your device and usage of our website:
- IP address and location data
- Browser type and version
- Pages visited and time spent on our site
- Referring website information
- Device identifiers and characteristics
3. How We Use Your Information
We use the collected information for the following purposes:
- Providing and maintaining our smart home technology services
- Processing transactions and managing your account
- Personalising your smart home experience
- Improving our products and services
- Communicating with you about services, updates, and promotional offers
- Ensuring security and preventing fraud
- Complying with legal obligations
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With trusted third-party companies that assist us in operating our business
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- Consent: With your explicit consent for specific purposes
5. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication mechanisms
- Employee training on data protection practices
6. Your Rights and Choices
Under UK data protection law, you have the following rights:
- Access to your personal information
- Correction of inaccurate or incomplete data
- Deletion of your personal information
- Restriction of processing
- Data portability
- Objection to processing
- Withdrawal of consent
Cookie Management
You can manage your cookie preferences through our website's cookie settings. You may:
- Accept all cookies
- Accept only necessary cookies
- Customise your cookie preferences
- Revoke consent at any time
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Specific retention periods vary based on the type of information and our business needs.
8. International Data Transfers
Your information may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place to protect your information in accordance with UK data protection standards.
9. Children's Privacy
Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16 without parental consent.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.
11. Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us:
Lively Raft
42 George Street
Edinburgh EH2 3QN
Scotland, United Kingdom
Email: [email protected]
Phone: +44 131 557 4829
12. Data Protection Officer
For questions specifically related to data protection, you may contact our Data Protection Officer at [email protected].
This Privacy Policy is governed by UK law and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.